Guerrilla marketing is an advertisement strategy in which a company uses surprise and unconventional interactions in order to promote a product or service.
It can also be seen as an advertising strategy that requires little financial input and is carried out in public spaces. It uses unconventional tactics and relies on personal interaction with those being targeted by advertising.
As guerrilla marketing begins with a small initial investment, it is the creativity of the marketing which causes it to be unique. If done correctly an organization can gain a large amount of awareness for its brand, website traffic, and high sales while spending very little. For this reason, those who want to conduct a guerrilla marketing campaign will need to be creative and original with their strategies.
There are some various ideas that can boost your brand with the aid of guerrilla marketing. They include;
Online campaigns are an essential part of the marketing mix. By staying up to date with viral trends you can quickly get your brand to go viral too. There are certain variables that every successful viral campaign shares in order to create wonderful infectious content. The various variables that must be considered when going on the viral campaign includes;
- A human angle
- Genuine motives
- Customer experience/journey
Buying public advertising space such as billboards is always on the high side in terms of cost, street art is both free and engaging. So far the art is not permanent and perfectly legal, it is a creative way to grow your brand without cost. Create some bright and thought-provoking, such as an elaborate drawing or inspiring quote. This would surely get Passers-by to notice your brand and also start conversations about your brand.
There’s no doubt that social media is one of the most influential platforms in our society so it is essential it is utilized as a part of any organization's guerrilla marketing campaign. More followers online mean more potential customers and platforms such as Facebook, YouTube, and Instagram are free to join. Followers can easily be attracted to your pages through various techniques such as sharing popular content and online competitions. Creating a social media audience will provide you with an easily accessible demographic who have already shown interest in your brand.
HANDING OUT FLIERS
This technique is one of the oldest in Guerrilla Marketing, but it is very effective and lots of organizations still use it to date. By handing out a physical advertisement you are creating a street presence and increasing your brand’s visibility.
Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the best processes to make the brand known to the market and the target audience resulting in an increased awareness and customer engagement. There are various types of brand activation, they include; Market Activation or Product sampling campaign, Mall Activation or Supermarket Activation, Experimental Marketing. Brand Activation campaigns are quite distinctive from the traditional and other ways of promotions and with the fundamental of the direct reach and interaction with the consumer, its elements remain in their mind for a long time resulting in higher engagement and loyalty.
Guerrilla marketing is a very creative advertising method that displays products or brands using the element of surprise. It is an opportunity to use advertising to appeal to a target audience when they are not expecting it, and catching an audience unawares gives the advertiser a positive advantage over the competition.
The actions of Guerrilla marketing can attract enhanced attention, and thus have the potential to spread virally. But guerrilla marketing can also be risky if the brand fit is unsatisfactory or if ambush marketing attempts any particularly audacious exploits. Guerrilla marketing frequently operates in legal grey areas, and companies overstepping the mark can sometimes trigger a public outrage on social media.
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