Do frequent rainfalls affect your restaurant's revenue? Are your scared that your restaurant sales may drop drastically this season? Are your staff giving excuses due to the weather? Or do you desire to maximise the raining season to double your restaurant sales? You can achieve all these with our tested and proven strategies! Curzon and Jones is a hospitality consulting company in Lagos that has helped restaurants at the verge of closing down.
From rain to shine, and everything in between, the weather has a great impact on restaurants.
But how much of an impact, exactly? Having experienced highs and lows of restaurant revenue, at Curzon and Jones, we are hyper-aware of how the weather can make or break a restaurant's income.
To start with, more than 60 percent of restaurant owners will agree that changes in local weather conditions affect their sales and customer counts. But smart restaurant owners can use this as a means of maximising profit.
Typically, a restaurant in Lagos can lose up to 50 per cent of a day's sale due to heavy rainfall. But this does not happen every day. Some rainy days are massive sales days.
No one wants to walk or drive outside when it's pouring, and restaurant sales should suffer as a result. But for some weird reason, some restaurants tend to get very busy when it rains.”
Sales Strategies for Nigerian Restaurant During Rainy Season
Upgrade Your Delivery Service
Nobody wants to go out or walk to a restaurant when it's pouring, so the big way to sell is to deliver. The demand for delivery is higher than ever during the rainy season, and your restaurant should provide it. You need to upgrade your delivery service to be more effective.
To start with, ask the following questions
Are you reaching your targeted market? Do you have means of promoting your delivery services? Who are your targeted clients? Have you considered offices around? Analyze your current delivery zones. The fact that some areas are more active than others might not come as a surprise. But look at the less active zones and ask yourself: what can you do to get more business? What’s there, who are those people and how can you make them your customers?
Then, implement these changes
Make sure companies around know about your offers. What about introducing a free delivery service to those close to your restaurants, very good, right? Start promoting your delivery service with flyers and Facebook ads, so that potential clients can remember you on rainy days.
Find out what people love to eat during the rainy season and why. You also need to learn how to improve on offering (menu or pricing), quality, and delivery time.
Expand your food delivery area
You have the chance to increase your online ordering clients by expanding the delivery areas. The delivery areas you cover should allow you to deliver food typically in less than 45 minutes from order time, max 20 minutes from “food ready” time.
Outsource your food delivery
Outsourcing takes off your shoulders all the issues related to vehicles and delivery staff. You need a reliable partner that can get the job done without decreasing your quality standard. Depending on the quantity of food you want to deliver, outsourcing some of your orders can also be a very cost-effective choice. Companies like Jumia foods, Area Chops, and Dealday are also great platforms to register your restaurant for effective distribution and increased revenue.
Brand Your Delivery Vans
One common way is to advertise is by branding your mopeds and cars. Turn your riders into promoters of your online food delivery service. People can notice your site and cuisine while your vehicles are at work.
Stock Up on the Right Food Stuff
Food storage is essential for restaurants in Nigeria during the rainy season. All kitchen staff should be trained on food storage. Areas of food storage include:
Stock rotation is a restaurant’s first protection against potentially spoiled food by making sure that the new food items are placed behind the older food items when it is delivered. This will also help to prevent food wastage by ensuring nothing goes out of date.
Keep food in airtight containers
Food should be kept in airtight containers because food starts to spoil from the moment that air gets into contact with it. You will increase the shelf life of your food dramatically if you use containers for all types of food, not to mention the food hygiene and safety benefits of not allowing food to come into contact with bacteria and contaminations. Your kitchen staff should also store food at the correct temperature.
Don’t overload your storage spaces
Fridges can only work to the best of their abilities if you don’t overstock them with goods. A crowded fridge can cease to work properly if there are too many goods inside resulting in a drop in food quality.
When storing meat, you need to ensure that it is kept at the bottom of the fridge, so that you safeguard against any contamination from meat juices dripping onto other food items.
Cleanliness in all areas
Kitchens can get dirty easily, especially during the rainy season. Create tough standards of cleanliness to protect your stored goods against issues that could potentially harm your guests. Keep all food items at least 6-12 inches off the floor to prevent any contamination from water, dust and dirt.
Leave The Door Opened
It's raining, but you can still have clients coming into your restaurant. Be set to receive guests at any time. Your staff be prepared to receive guests like every other day. It is still a work day.
Adapt to Changes
Rain or not, one of the secrets of thriving restaurants is the ability to adapt to changes. Technology is taking over and if you are still analogue, no business for you. How about consulting professionals to manage your business during the rainy season? Easier! Curzon and Jones is available to help you. Contact us on firstname.lastname@example.org or 08027400844.