Loading
.png)
Create an experience and awareness for the brand in their neighborhood to push their new F&B package.
We deployed a team with mini snacks and a customized placard that said “Taste me please” at strategic locations within Lekki to sample and engage.
Successfully increase number of footfall during lunch hour.
%20(1).png)
To create a unique luxurious concept that would engage consumers and reinforce brand positioning.
We created an experiential booth and deployed Four (4) Beautiful brand ambassadors to engage customer in thewhisky tasting lounge.
An increase in the total number of sales at each outlet engaged.
%20(2)%20(1)%20(1).png)
To leverage on the Fit-Fam Fest background, create positive experiences & generate top of the mind awareness.
We engaged consumers by the deployment of Malta Herbs team at 3 engagement points during the activation; a sales/sampling point at the entrance, engagement/sampling booth inside and a sampling point at the Beach side amongst other major branding.
Agency successfully sampled and engaged participants of the Fest which led to the sales of the product.
%20(1)%20(1)%20(1).png)
To engage the consumers and create a connection between the consumer and the brand and ensure that the brand’s value is “activated” in the consumer’s mind.
We engaged consumers by the deployment of a team at Shoprite in Lagos, we did this for 4 days. During the activation; we got an activation truck with an activation team, we employed the use of human billboards, dancers for the 4 days and umbrella. We also gave out gift items which includes T-shirts, key rings and stickers.
Agency successfully sampled and engaged participants of the Fest which led to the sales of the product.
%20(1).png)
Real refresh approached Think Out Of D Box Agency to deliver an impactful and experiential sampling campaign for Real Refresh Fruit Drink and drive a trial of the new product renovation whilst demonstrating the product usage versatility.
The sampling campaign was activated at key Markets, such as Oshodi Market, Mushin Market, Lagos Island Market, Iyana Ipaja market, etc. for 16 days. We used highly visual communication tools to interrupt the market peoples shopping so as to enable sampling of the product and also sell Real refresh. A price promotion coincided with the activation to drive sales. A Brand Ambassador was positioned at the aisle to enhance the visibility of the product. Our brand ambassadors combed the market sampling and selling the product. High footfall was recorded during this activation which led to good sales figures.
25,906 samples were distributed, over 40,000 people were exposed to the brand and product (interactors plus spectators). Prominent New Distributors of the Real Refresh Drink Were Secured in Different Markets. 69% of visitors to the stand said they had not considered trying Real Refresh before they tried our sample, 75% left the stand loving it and were definitely or extremely likely to purchase in the future and we recorded over 6000 product sales.
.png){kind=small}
.png){kind=small}
.png){kind=small}
